The Polo Avenue Spring/Summer 2022 campaign brings to life style’s new dimensions in a series of fresh portraits and videos created on a monochrome canvas. Universal garments such as sweaters, blazers, tailored suits, and more are stylishly re-created in brighter, bolder, more fun colours. The photographic style also draws attention to the clothes, revealing the harmony of colours, and finesse of their details.
Steered by the central theme of ‘Refinement’ inherent in every piece, the new Spring/Summer 2022 Collection, features sleek, edgy and super stylish pieces, representing the season’s fresher and bolder looks.
The new campaign also features innovative pieces from Alexander McQueen, brilliant hues from Dolce & Gabbana, and other prestigious international designers such as Casablanca, Amiri, Bottega Veneta, and Italian shoe designers, Gianvito Rossi and Aquazzura.
Directed by award-winning creative director, Daniel Obasi, the campaign reflects the essence of the collection which celebrates the re-definition and audacity of style, echoes of bright colours and a stunning atmosphere.
The new SS22 Collection is now available for sale at all Polo Avenue stores in Lagos and online.
